Evans Hotels Welcomes Jayne Aston as General Manager of the Bahia Resort Hotel and Promotes Will Cherashore as its New Chief Financial Officer

San Diego, CA –Evans Hotels, the family-owned hospitality company comprised of the Bahia Resort Hotel, Catamaran Resort Hotel and Spa, and The Lodge at Torrey Pines, is pleased to announce Jayne Aston as the new General Manager of the Bahia Resort and Will Cherashore, former General Manager of the Bahia Resort, as its new Chief Financial Officer.

In her new management role, Aston will lead the extensive day-to-day operations at the Bahia Resort Hotel on Mission Bay. Cherashore’s responsibilities will encompass Evans Hotels’ financial reporting and compliance; recommending and implementing the company’s plans concerning capital investments and financing, and overseeing and providing financial analysis for operations and management.

“We’re delighted to welcome Jayne into the Evans Hotels family. Her 25+ years of hospitality experience, as well as coaching, leading, and inspiring teams, make her a perfect choice to build upon our success at the Bahia Resort Hotel,” said Robert Gleason, President and CEO of Evans Hotels. “And we congratulate Will on his promotion and are grateful for his continued service to Evans Hotels and our guests.”

Before joining Evans Hotels, Aston worked for Hyatt Hotels and Resorts where she held several progressively responsible leadership positions at seven properties in six states. Most recently, she was the Director of Operations for the Hyatt Regency Hill Country Resort and Spa in San Antonio, Texas. She brings extensive experience in the San Diego tourism market, where she was the Director of Operations at the Hyatt Regency La Jolla, as well as Director of Food and Beverage prior to that. Earlier in her career, Aston was the Director of Food and Beverage at the Hyatt Regency Mission Bay Spa and Marina.

Cherashore began his career at Evans Hotels in the Marketing department and subsequently worked as a Sales Manager for The Lodge at Torrey Pines. He then spent ten years gaining significant hospitality real estate finance, asset management, redevelopment, and operations experience. He was the Vice President of Finance for Kelly Slater Wave Company and its parent company, the World Surf League. Previously, Cherashore worked in hospitality redevelopment, participating in hotel acquisitions and dispositions totaling nearly $2 billion dollars, while also serving as the Asset Manager and Owner’s Representative of 11 domestic branded and independent luxury hotels totaling over 3,750 rooms and generating annual revenues of more than $550 million.

Cherashore rejoined Evans Hotels in 2019 as Vice President, Acquisitions & Development. In 2020 he began as the interim General Manager of the Bahia Resort.